Author: Jay Welch

Imagine this; a monstrous tornado comes rippling down, tearing up everything in its path, and it cannot be stopped. Parents are scrambling for their children to get to safety as soon as possible; cries for help can be heard throughout the square. A bit graphic, but that is a parallel to what is happening in the underwear market right now. Well, minus the parents scrambling for their children… or cries for help, at least I hope that isn’t happening in the underwear market. But with bamboo fabric acting as the tornado, it is ripping apart everything we thought we knew…