Twitter announced its newest platform, which combines livestreaming with e-commerce in order to create what Twitter calls an ‘integrated experience’. The new platform combines livestreaming with social elements in order to allow brands to better engage with consumers directly.
Walmart will now feature Twitter’s first-ever shoppable livestream on November 28. The broadcast will take place on Walmart’s official account and will feature deals on a variety of products — just like the deals that normally run on Walmart’s website. If you see a product you like, simply hit the tweet button and start shopping!
Twitter just announced that it will be bringing livestream shopping to the platform. No longer will users have to sit back and watch ads or in-stream videos about items they want to purchase. With Twitter’s shoppable livestreams, users will be able to purchase products simply by tweeting about them.
Starting at 7 p.m. ET on November 28, 2021, Walmart will begin to livestream deals on its social media channels. The show will last for 30 minutes and feature the hottest deals of the season in electronics, house goods, apparel, décor, and more. Surprise special guests are expected to drop by! Walmart is teaming up with social media personality Jason Derulo to host a live shopping event on November 28. The livestream will allow customers who watch it on Twitter
As one of the first mega-retailers to open its doors to livestream shopping, Walmart has seen tremendous growth in the medium. For instance, last December, it partnered with TikTok to create a Holiday Shop Along Spectacular event that led to an amazing seventeen times return on investment.
Walmart is investing in live-streaming for a variety of reasons, including a growing enthusiasm among younger shoppers for social video and a desire to be part of the influencer economy. Walmart has announced that it wants to use livestreaming to extend its competitive advantage by interacting with consumers in real time. Now, the company is working with livestreaming platforms, including Twitter, to create shoppable livestreams that allow customers to purchase items featured in videos on the site.
Walmart had a successful first TikTok live event and grew its TikTok following by over 25%. The company didn’t reveal the sales revenue achieved, but it’s since run more live events — and has seen better results for each one.
Walmart has been an early proponent of livestreaming to engage with customers. It’s tested numerous livestream platforms, including Facebook, Twitter, and YouTube. What Walmart has found is that streaming on multiple platforms is the best way to reach its customers. This isn’t surprising considering how social-savvy its shoppers are. An ecommerce site without a live chat feature is like a cat without meow—it doesn’t work.
Twitter’s new in-stream shopping experience will provide product information and make purchases for consumers more convenient than ever before. After the live broadcast is completed, they can watch it again on demand, but they can more importantly make purchases with a single click. The entire event will be seamlessly integrated into Twitter’s existing timeline, giving viewers the best of both worlds.
Now when you reach the bottom of the website, there’s a text box where consumers can message search a brand on Twitter with a hashtag. This is why it’s a great idea to remind consumers to use your hashtag when they talk about your brand. By getting people talking about your brand, it becomes easier for you to monitor what people are saying about your company, allowing you to respond faster to any complaints or compliments.
Walmart has always been known for its immersive experiences. While Twitter is an exciting platform to share these experiences with customers, all while helping them reach their business goals at the same time.
Twitter has started testing a feature called the ‘Buy Now’ button, which will give users the ability to purchase items directly from tweets without needing to open up another browser window. The feature is currently only being tested with brands like GameStop and Arden Cove, but could soon be rolled out more widely if it’s well-received by users.
Walmart stated it is interested in testing Twitter’s new capabilities for “top- and middle-of-funnel content” because it is consistently seeing high returns.
The livestream event has just begun for Walmart. Walmart says it plans to have 8 social and media platforms take place in 30 shoppable livestreams. Walmart told us that TikTok is not on the list yet, but instead, they are working closely with the TikTok team on future shoppable livestreams.
“We have been focused on making shopping easier for our customers,” said William White, chief marketing officer at Walmart U.S. Representatives from the company were excited to celebrate their Livestream Shopping event with the first ever shoppable livestream on Twitter. It seems like Walmart is always coming up with ways to make shopping easier and more fun. One of these new developments is the interactive experience, which is an enhanced website that lets you shop incredible deals and find inspiration.
Twitter is planning to offer a new way for merchants to set up their accounts and catalogs. The company’s “Twitter Shopping Manager” will allow retailers to get started with Shopping on Twitter more easily. Shop Module access will expand to more retailers over the coming weeks.
Twitter’s live shopping will include the following features:
- Brands will be able to promote their products through Tweets
- Users will be able to buy products directly from retailers via Tweets
- Users will be able to buy products from brands’ websites by clicking on the Tweet
- Users will be able to discover products on Tweets through product cards
- Users will be able to buy products through product cards by following brands and clicking on the cards
Twitter stated that they will not be taking any money from the e-commerce revenue that is generated through Live Shopping nor are brands paying to be included. However, Twitter hopes that by offering live shopping on their platform, they will attract more users that like this new feature.